Choosing a domain name is similar to choosing a company’s name – it requires a lot of thought and consideration.

Your domain name is your identity on the web!

So you have to make sure that you choose a domain name that not only fits your business, but it is also easy to find and promote.

Do you want your website to make an impression and stir the user’s interest ever since the name was pronounced?

Find a domain name relevant to your activity, using Google’s keywords and Keyword Planner to describe your business and the services you provide.

Keyword Planner can be used to find a domain name, but you can also run a marketing and advertising strategy.

Do not use a long and complex domain name, risk being misspelled by users. Better short and easy to write, this is essential for online success.

Appropriate extension for domain names

Extensions are suffixes, such as .com or .net, at the end of web addresses. They may have specific uses, so make sure you choose one that works for your business. 

There are a multitude of new generic top-level domains – such as .bar.pizza, club , .pro etc – offers a great opportunity to record short and very relevant names.

See here a list of over 400 domain extensions you can buy.

Avoid numbers and crap

Numbers and mistakes are often misunderstood!

Without numbers and hyphens, the domain name is easier to write / pronounce, and you can avoid any confusion that the user can do, but this is not a general rule.

Be memorable

There are millions of registered domain names, having a field that is appealing and memorable is essential. Once you come up with a name, share it with your close friends to make sure it sounds appealing and makes sense to others.